Can we take the quick growth of this memorization program as a sign that people feel a need to know the Scriptures better? Obviously, it’s a testament also to the power of social media. And the latter fact bears some serious thought.
People often disparage social media. But they're moving the Internet as never before, and aggregating not only monetary value but social value as well. It has changed the Internet experience as much or more than the Internet changed society when it first appeared.
The memorization event on Facebook grew to over 1,900 participants in about a week. It's yet another sign of the power of social media to effect change and channel people's energies into positive, organized efforts. The key is to tap into conscious needs and to use effectively the medium, two requirements that are no small tasks.