Our Lord is not interested in forced service or bribed obedience. He is interested in people being persuaded to “obey from the heart” (Romans 6:17). God desires a transformation of the whole man which begins with “the renewing of your mind” (Romans 12:2).
Of course, with that persuasion when we preach the Word of God enters the power of the Spirit to convince. But Mike's point is valid. We don't force or bribe or manipulate. We urge people to make their own decisions.