Editors needed: Senator's ad misspells her name

Sen. Lisa Murkowski (R-AK) is waging a write-in campaign to retain her seat after losing the GOP primary. The campaign hit an unfortunate snag this week, however, when an ad ran informing voters of her continuing candidacy. As the trickiest part of the effort may be to get voters to spell her name correctly, it certainly didn't help matters that her own ad misspelled her last name. The ad suggested that viewers visit LisaMurkwski.com. To add insult to injury, that particular URL leads to an anti-Murkowski site owned by a supporter of Republican candidate Joe Miller. The ad was soon corrected, but the damage -- and hilarity -- had been done. Alaska's soon-to-be former senator can only hope that her state's voters are better spellers than she is.

Who said editors weren't indispensable? Make sure you get it right: Hire an editor.

After Murkwski (oops!) lost the primary and announced her independent candidacy, it's poetic justice.